TriDistrict Community Education

Our refreshed visual identity brings together tradition, pride, and creativity:

• Colors: Maroon and white remain our primary colors. To support creativity in today’s digital environment, we’ve added complementary colors, including a gold option. While not the same shade used historically, this gold nods to our past while also meeting new ADA accessibility standards.
• SSP Logo: The new SSP logo highlights who we are and proudly distinguishes us as South St. Paul. The first “S” is accented with gold, a creative way to reinforce the South in our name, something our community emphasized during engagement sessions. The design also includes a subtle bull horn silhouette between the second “S” and the “P,” tying directly to our mascot. This logo can also be used in all maroon or all white on a maroon background, giving us flexibility and creativity in how it appears across athletics, activities, and district communications.
• Bull Mascot Logo: The updated bull mascot logo addresses copyright concerns and moves us away from any resemblance to other brands. After several iterations and feedback from coaches and advisors, this version received the strongest support. The new bull provides a bold, modern image for our athletics and activities, while removing outdated design elements that no longer resonated with our community. It creates a strong, distinctive identity that reflects the pride and energy of our students, teams, and community.

“This brand refresh is more than just a new logo or color palette,” said Dr. Brian Zambreno, Superintendent of South St. Paul Public Schools. “It represents the spirit of our community, our history, and our commitment to the future.”